Based in the busy city of London, when starting Eyeronic lashes we focussed on our personal struggles as lash fanatics who'd pay £15 or more for a pair of lashes. Here we were, two little brown girls who'd been exhausted from their long lecture on American Literature - a cold rainy day where we'd just missed two trains and were entirely miserable. As beauty lovers, we had the random thought whilst scrolling through social media on the lack of affordability with high quality lashes along with a vast variety. We embedded these very motives when designing our hand made lashes. We wanted every person to find their perfect lash on our site - whether it be natural, dramatic or in between. As we had our little eureka moment we got thinking and started doing our research on the different sort of materials used for lashes, the most durable and the best quality. We must admit though, it wasn't easy being at your final year of University whilst starting your own business - it came with its own stress, but with all the ups and downs and months of putting things together we came out with The Princess Collection which had 10 various styles which was later followed by a more dramatic collection The Villainess Collection. All of this done by the both of us, from storing lashes where we could find safe space, to manually fulfilling orders and walking to the post office to ship them on many cold London days. This brand was built on hard work that wants to give you luxury at an affordable price.
Thus, we come to our brand ethics which aim to stay 100% cruelty free and vegan friendly making every purchase ethical and completely fur free. Moreover, we want to build a personal relationship with our customers - tell us what we're doing wrong and tell us how we can improve.
We hope you love our brand and lashes as much as we loved creating them for you!
A + Z xoxo